Over the years, we have heard a lot of people speak about pollution and global warming. Statistics have shown that our planet is begging for help, and there have been calls by organizations all over the world for businesses, industries, and people to embrace environmentally friendly practices in everything they do. One of them is in fashion. It's unfair that what a lot of clothes people wear on their bodies also lead to damage to the environment via pollution and waste.

Fashion pollution is a term that has been coined to encompass the non-environmentally friendly practices that people have embraced over time in the fashion industry. The use of materials that are not organically grown is a major issue that leads to fashion pollution. Why is this so?


Insecticides and Pesticides:

Do you know that about forty percent of the clothing used in the fashion world is from cotton?

Cotton is a crop that has been ranked the thirstiest' because it consumes a lot of chemicals. According to studies, it takes about twenty-five percent of the insecticides used worldwide. It also takes about ten percent of the pesticides used worldwide. This means a significant amount would inevitably end up in the soil, air, and water. This doesn't mean that there aren't organically grown cotton. As people that have decided to embrace sustainable fashion, it is essential that every one of us ignore any material that wasn't made within the terms of lasting way. Do you know that fashion is said to be responsible for about ten percent of the world's carbon footprint? Why is this so? Many fashion materials are made in South East Asia like India and China, and an excessive amount of coal fuels a large part of their manufacturing process.


Water Pollution and Water Waste:

When your mind goes to the fashion industry, do you think of the above? Apart from the fact that the fertilizers, insecticides and so on used in growing a lot of fabrics like cotton end up in water bodies, there are other means that water pollution occurs.

Do you know that about two thousand gallons of water are needed for cotton for one jean to grow? Do you know that annually, the fashion industry globally consumes about nine trillion liters of water?

Do you know that the textile manufacturing industry is responsible for about twenty-five percent of chemicals utilized globally? A lot of these chemicals are dyes.

The process of making leathers in places that have not embraced sustainable fashion practices is deadly. Dhaka, a town in Bangladesh, prides itself with having leather tanneries. These tanneries are said to release about 22,000 cubic liters of toxic waste to a large river, Buriganga.



Sustainable or ethical fashion translates to those fashion wears that have been made morally or sustainably.

This includes all the practices, both production, and business that are created to ensure that the environment and workers are treated well.

When one says that it is a sustainable fashion, the clothing is both people-friendly and eco-friendly.

It is essential that for the sake of the environment, people only patronize those fashion brands that have made an effort to switch from the conservative methods that are polluting the environment to sustainable fashion methods. Do you know that a lot of these chemicals that damage the environment can also damage your body system? You end up drinking them, eating foods laced with them, breathing them, and even wearing clothes that have them.

As an innovative brand that has spent a long time devising and following only eco-friendly fashion methods, SixtyNinety is proud to work with material that biodegrades in landfill and leave no trace on land or in the oceans.  If you want to know more about our technology, watch this short video.